A kind-of follow-up to an earlier story I wrote for Weekly World News, “Praise the Lord, Get Valuable Points” in July 2005. I’m not sure of the exact date, but I believe it was sometime in early 2007:

VATICAN CITY – In recent years, the Vatican has turned to novel marketing approaches to help boost church attendance, including issuing the ‘Indulgence Card,’ which, when swiped on collection plate readers, earns worshippers valuable points towards getting into heaven (“Praise the Lord, Get Valuable Points,” Weekly World News, September 5, 2005).… Read the rest

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A story I wrote for the paper in July 2005:

VATICAN CITY – What do the Catholic Church and your local supermarket have in common?

To combat falling church attendance, the new papacy has taken a cue from American supermarkets and drug stores by issuing the new Indulgence-Points Card to all church-goers.… Read the rest

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