Another of the series of columns on writing I did about four years ago for the website ComicsCareer.com. If you care, you can read the first two here and here:
I recently saw a clip from an old interview with Alfred Hitchcock. Mike Douglas asked him where his interest in mystery and suspense came from and Hitchcock responded it happened when he was still just a baby.
“I was just laying there in my mother’s arms, minding my own business,” said the master (and I paraphrase), “when she looked down at me and said ‘Boo!’ Scared the hell out of me.”
Hitchcock was known for his sense of humor (often cruel; he once fed a character actor laxative and then left the poor guy handcuffed to the camera over lunch; another incident had him leaving his daughter, an actress in several of his films and who suffered from a fear of heights, at the top of a Ferris wheel at the end of the day’s shooting*) and the story is, of course, what my people call a bubbemeiser, or an old wife’s tale. But it was (a) a great line, which (b) got me to thinking: Where does it come from, really?
A few days ago, m son and I were driving somewhere and talking about silly names (at the time this was written, he was going to a private school in New Canaan, Connecticut, where silly names abounded…said “Kupperberg”), which made him say, “I’m gonna name my kid…!” and he came up with an awesome name for an animated villain.
“Great name for a parent to give a kid he wants to become dictator of the world,” I said, and then something went bing! in my head.
By the end of the afternoon, I had a 2-page proposal written for an animated TV series about a kid who’s dad named him after a bad science-fiction show victim and now…well, for me to know and for someone to eventually buy!**
Many years earlier, the idea for a comic book series that I wound up writing for almost 4 years popped into my head while I was sitting on the crapper reading something that had nothing to do with the idea I just had. I will not tell you which series that was so as to deprive you all of the obvious critical ammunition that story provides, but the point is, as I made in the first installment, “thought is the enemy of art.”
I have had ideas, major ones for entire books, minor ones that solved a current creative conundrums, triggered by a word, a thought, a picture, a scent. Ideas are all around, in the air, along with oxygen, nitrogen and all the other ‘gens’. They’re squatting beside that face you spot on a bench or riding the subway. They’re hiding between the lines of a newspaper article. They’re bobbing against the shores of a writer’s subconscious like trash washed onto the beach by the tide. Not every idea is a gem. Please, don’t ever think that. That’s death for a writer. The old truth got to be so old because it’s so true, hackneyed though it may have come to sound: “Kill your darlings.” You’ve got to be willing to sacrifice the best sentence ever written by a human being in any language if it doesn’t fit or is a detriment to what you’re writing. The moment you find yourself thinking “Gotta save this sentence/paragraph/image/metaphor” is the moment you should be hitting the delete button.
Another hackneyed truth, Ted Sturgeon’s Law: “90% of everything is crap.”
Books. Movies. TV shows. Paintings. Sculptures. Cooking. Architecture.
Crap. Crap. Crap. Crap. Crap. Crap. Crap. 90% of it. Including your precious ideas. And mine. Especially mine.
Some are good, sure. I mean, c’mon, we’re talking about hitting an average of 1 out of 100…a chimp can make odds like that work for him. Trust me. I have. But you know it. Sure, write it down on your scrap paper or in your hardbound vellum-paged memory book, just don’t fall in love with it. It’s only gonna break your heart when it turns out to, y’know…suck. But that’s cool. Part of being a pro (“When the going gets weird, the weird turn pro!”, Hunter S. Thompson) is being able to separate the crap from the gold. A lot of that comes with practice, which means actually telling someone these bad ideas and being ridiculed for how lame you are.
Stop, think, percolate. Let ideas bubble around in your head before you commit to them. Don’t rush them. Do I have to tell you what happens if you don’t let a loaf of bread bake long enough?
Look, the idea for a long-running long comic series didn’t just “pop” into my head while I was otherwise disposed. The need for the idea, for a certain sort of hero in a certain genre had been percolating around in my mind for a couple of weeks. My subconscious, my id, the teeny-weeny little man with a word processor who test drives all ideas before feeding them into my conscious brain…whoever, whatever the hell makes it happen, had finally figured it out. I know if I need something (a plot, a pitch), my best bet is to do my research, stir it around with a little thought, maybe even jot some notes, and then forget about it. Let the process do its thing and wait for the light bulb moment.
How does that work?
I dunno. I get asked all the time, “Where do you get your ideas?”
I have a variety of answers
(a) “A subscription service out of Altoona that sends me 2 dozen ideas every month that I pick from and pay for what I use.”
(b) “I steal them.”
(c) “Automatic writing. I just lay my fingers on the keyboard and out it comes.”
And, the truth:
(d) “It’s my job.”
Does anyone ever ask a plumber how he knows how to fix a clogged trap? Or, “Gee, doc, where in the world did you ever learn to remove a spleen like that?” No, because they know that there’s apprenticeships and schooling and residencies for doctor, etc. Well, the reason I became a writer in the first place was because I had all these stories in my head I wanted to tell, somehow. And, over a long apprenticeship, learning my trade through the practice of it, I gradually started learning how to do it. Before I can take out a spleen, I have to learn where it is, what it looks like, what it does, and how it’s connected to everything else. Before I can write a successful story, I needed to learn all the same stuff, except no one dies when I made a stupid mistake and there’s far less blood, except when I’m trying to change the ink cartridge in my printer.
It isn’t magic or voodoo. It just feels that way, but it works the same for writers and artists as it does for scientists and engineers. You know Einstein had one of those “E equals mc hammer…nein, nein…mc, mc…squared! Eureka!” moments while taking a dump, same as I did. It’s the way the machine works, processing information like a computer, but instead of crunching numbers, we crunch concepts and ideas, symbols and metaphors. Those take longer, and, since the machine has so much else to process just in terms of daily upkeep—driving, walking, breathing, what’s for lunch? Cheetos or Snickers bar?—the complicated stuff processes in the background. When it’s ready, bing!, the little light goes on and the punch card with the zips out.
Get the idea?

Fun article. It explains, through implication, why people with colostomy bags have such difficulty as writers.
On a small point in your article sparked a thought. May I bore you for a while? (iPads and Androids and so forth allow us to read all kinds of stuff on the crapper nowadays. This might be appropriate subject matter. On the other hand, various lady friends — and lady-like friends — tell me it is vulgar to read on the crapper. Even when it’s the New Yorker!)
In a fascinating and fun book, *Shufflebrain; The Quest for the Hologramic Mind,* Paul Pietsch describes experiments from which he infers that the brain is not at all like a computer. Hard to explain what he means by “hologramic mind” — let’s try this:
Remember the syndicated newspaper cartoon that shows two panels with the same image, and you the reader are invited to find the six differences between them? And remember how clever you felt when you learned that, by crossing your eyes and making the two images overlap, you could spot the six differences right away — because they seemed to pop out of the image? That eye-cross trick is sort of a very primitive hologramic effect: the hat in panel one and the apple in the same spot in panel two become noticeable because they are dissimilar but occupy the same spot in two similar compositions.
Ever take two window screen, put them one on top of the other and look through them? Then, if you turn one screen a little, it creates a moire pattern? (Comics people knew about moires back in the good old days of Ben-Day dots.) Say you take two similar screens and overlay them perfectly square. Now rotate one screen, say, five degrees. You get a moire. Take a photo of it. Now rotate the screen another five degrees, changing the moire; take a photo of that. Now revert the screens back to their original square position. Looking at the photo, rotate the screen until the moire pattern matches the moire in the photo. Cheez! You rotated the screen five degrees! Now rotate to match the second photo! Cheezum Crow, you rotated it another five degrees — without any compass! The relation between the screens, and between the screens and the moire patterns, contains information — including (among other things) information about the degree of rotation.
We all know that brain neurons conduct an exchange of electrical impulses, and we all know that computer circuits conduct binary messages, so we naturally figure nerve impulses conduct messages the same way as electronics do. Pietsch in *Shufflebrain* argues that nerve impulses in the brain do not conduct “messages” in any symbolic sense — such and such impulse does not “mean” Jackie Gleason. Pietsch thinks the brain uses impulses to draw brain-wide patterns, overlapping patterns, wherein units of meaning (or patterns of meaning) occur like moires — the differences or the interference that occur *between* the nerve patterns. Just like a “moire,” meaning is an illusion without substance created by the interrelation between two (or more) comparable patterns. Meaning just kind of “pops out” of the pattern the way the differences pop out of the two cartoon panels when you cross your eyes.
And yeah, that’s how 3D holographic images work, too, but let’s not get into that. That stuff gets freaky.
I bore you with all this Shufflebrain jive because it feeds your proposition of thinking about other stuff to let your creative ideas suddenly come together. You can be thinking about some altogether different thing, when suddenly two previously unremarkable patterns fall against each other and cause an unforeseen meaning to “pop out.” But you gotta be in the right head-space, where new thoughts and observations freely play up against previous creative thoughts.
That’s one reason why creative flashes sometimes seem to come from someplace altogether outside your head: you weren’t consciously working on them, but your brain kept looking at the subject through various screens and lenses until something popped out.
I could go on all night. And often do. Whee!